Cook County Record

Wednesday, December 11, 2019

Sephora customer alleges Virtual Artist Kiosks don't inform customers in writing of biometrics collection


By Bree Gonzales | Dec 12, 2018

General court 07

CHICAGO – An Illinois woman alleges a virtual kiosk used by cosmetics retailer Sephora for customers to digitally apply cosmetic products collects biometric information without complying with state law.

Auste Salkauskaite filed a complaint individually and on behalf of similarly situated individuals on Nov. 19 in Cook County Circuit Court against Sephora USA Inc. and Modiface Inc. citing the Illinois Biometric Information Privacy Act.

According to the complaint, the plaintiff alleges when she visited one of the defendants' Virtual Artist Kiosks, her biometric information was initially captured and collected and she was required to give her cellphone number and other personal information. She alleges the defendants disseminated her information in an attempt to sell her Sephora products.

The plaintiff holds Sephora USA Inc. and Modiface Inc. responsible because the defendants allegedly failed to inform consumers in writing that their biometrics were being collected and the terms under which their biometrics would be captured, collected, stored and used.

The plaintiff requests a trial by jury and seeks injunctive and equitable relief; statutory damages; monetary damages, equitable relief, and punitive damages; and pre- and post-judgment interest. She is represented by Myles McGuire, Jad Sheikali and David L. Gerbie of McGuire Law P.C. in Chicago.

Cook County Circuit Court case number 2018CH14379

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McGuire Law PCMcGuire & McGuire PaSephora Inc.Circuit Court of Cook County

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