Deckers Outdoor Corporation

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  Federal judge rules UGG is a brand name, not a generic boot style

  By DM Herra | Friday, Sep 28, 2018 @ 12:57am

  Deckers Outdoor Corp., owner of the popular UGG brand, succeeded in a legal quest to prevent an Australian company from calling the sheepskin boots it sells in the U.S. “ugg boots,” as the judge said that term cannot be considered generic for those kinds of boots.

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