Sportfuel Inc.
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Gatorade can call itself 'Sports Fuel' without infringing trademark of SportFuel, appeals court says
Gatorade remained victorious in a trademark challenge brought by sports nutrition company SportFuel after the Seventh Circuit U.S. Court of Appeals upheld a lower court’s ruling of summary judgment. -
PepsiCo wins trademark tussle over ads calling Gatorade 'sports fuel'
A federal judge put one in the win column for PepsiCo in a trademark violation lawsuit over its use of the term “sport fuel” in Gatorade advertisements.