Husch Blackwell LLP recently issued the following announcement .
Date: June 30, 2020
The upcoming school year presents unique challenges to institutions of higher education as they decide COVID-19-driven issues, such as whether to resume in-person courses in the fall, campus safety measures to avoid the spread of the virus, utilization of campus housing, limits on athletics and campus activities, and contingent plans should a “second wave” occur. But if campuses reopen, will the students return?
Convincing students that the new learning and campus environment is worth the cost of tuition may require new focused marketing and persuasive, catchy messaging to students and parents. This webinar will address intellectual property issues that can arise as schools rebrand themselves, shift to more online content and promote a new “college experience” in the COVID-19 era.
Topics
Review of marketing materials
Trademark clearance process
Should you register the mark?
When and where to register the mark
Avoiding copyright violations
Presenters
Albert Carrion, Partner
Kathleen Rheintgen, Senior Counsel
Original source can be found here.