Intercontinental Hotels Group
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Judge: Enough proof big hotel brands manipulated online search results to let antitrust class action continue
A federal judge has turned down a bid by the world’s largest hotel brands, inlcuding Hilton, Hyatt and Wyndham, to shut the door on an antitrust class action accusing them of conspiring to boost room rates by working together to make it harder for consumers to compare prices online. -
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Class action: Hoteliers conspired to manipulate online search ad results, boost room prices
Comparing the practice to a surreptitious deal struck between the world’s biggest beverage bottlers to not trample on the other’s advertising turf, a new class action lawsuit accuses the country’s biggest hoteliers of illegally conspiring to boost room prices by working together to make it harder for consumers to compare prices online.