National Beverage Corporation

LaCroix maker loses out on request for sanctions vs class action plaintiffs for 'financial terrorism'

By Scott Holland | Friday, Jul 12, 2019 @ 10:42pm

A federal judge has denied a request from the maker of LaCroix sparkling waters to punish plaintiffs and their lawyers for bringing an allegedly frivolous class action lawsuit over the content of its drinks, which the company has branded "financial terrorism," even though the lawsuit and the plaintiffs' marketing promotion of it may have already cost the company more than $1 billion in market value.